Prickly Pear Juice — Mara Ungurean

Prickly Pear Juice

GRAPHIC DESIGN
3D ANIMATION
BRAND IDENTITY
ILLUSTRATION

This project involved creating the branding and packaging using both 3D design visuals and graphic design assets. I developed custom illustrations and patterns to reflect the vibrant nature of the fruit, while also utilizing 3D modeling to visualize the final product packaging. This approach allowed for realistic mockups that showcase the dynamic, energetic branding.

3D animation made in Cinema 4D
3D mockup made in Cinema 4D

2D visual assets created in Illustrator

The 3D animation scene was built like a tunnel through which I brought the camera. To create the prickly pear fruit I used generative AI to create the basic shape and texture which I then edited and remodelled.