Lux Algo
3D VISUALISATION
MOTION DESIGN
3D VISUALISATION
MOTION DESIGN
As part of Pentagram’s rebrand of Lux Algo, I created a 3D motion design scene of the logo:
“@luxalgo provides free and paid-for plug-in tools for financial charts that allow users of @tradingview to see detailed information and get valuable insights on their investments.”
“@luxalgo provides free and paid-for plug-in tools for financial charts that allow users of @tradingview to see detailed information and get valuable insights on their investments.”
-Pentagram
This scene was created using Blender. The first part of the process involved modeling and texturing the logo symbol and the Earth. The Earth's texture was developed using high-resolution photos including from NASA, with a node map assembled to create the PBR texture.
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Clouds node map
Earth node map
The second part of the process involved setting up the lighting to closely resemble satellite videos of the sun rising. This was animated with keyframes, then refined in the compositing tab to achieve the bloom effect in Cycles, while also using gradients to replicate the atmosphere.
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Compositing and keyframe animation
Compositing and keyframe animation
The brand idea, "Markets, Illuminated," shaped the visual direction for the refresh. The brand symbol, envisioned as a prism that refracts light, represents new horizons for users.
To support this concept, a series of gradients and color palettes bring unity to the brand across all touchpoints and marketing channels.
Copyright Ⓒ Mara Ungurean. All rights reserved.