LuxAlgo

As part of Pentagram’s rebrand of Lux Algo, I created 3D motion design:

“@luxalgo provides free and paid-for plug-in tools for financial charts that allow users of @tradingview to see detailed information and get valuable insights on their investments.  
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The brand idea of ‘Markets, Illuminated’ informed the visual approach for the brand refresh. Inspired by the symbol becoming a prism that refracts light and opens up new horizons for users, a supporting series of gradients and colour palettes help unify the brand across all touchpoints and marketing channels.“